{"error":false,"id":["166606"],"data":{"IVOD_ID":166606,"IVOD_URL":"https://ivod.ly.gov.tw/Play/Clip/1M/166606","日期":"2025-12-24","會議資料":{"會議代碼":"委員會-11-4-35-23","會議代碼:str":"第11屆第4會期外交及國防委員會第23次全體委員會議","屆":11,"會期":4,"會次":23,"臨時會會次":null,"種類":"委員會","委員會代碼":[35],"委員會代碼:str":["外交及國防委員會"],"標題":"第11屆第4會期外交及國防委員會第23次全體委員會議"},"影片種類":"Clip","開始時間":"2025-12-24T09:42:27+08:00","結束時間":"2025-12-24T09:53:07+08:00","影片長度":"00:10:40","支援功能":["ai-transcript"],"video_url":"https://ivod-lyvod.cdn.hinet.net/vod_1/_definst_/mp4:1MClips/8b793423fad44d60e856cef912d02aff99d297ff50ba03deb335d4796f3eb88d74d47481ca160e5e5ea18f28b6918d91.mp4/playlist.m3u8","委員名稱":"陳俊宇","委員發言時間":"09:42:27 - 09:53:07","會議時間":"2025-12-24T09:00:00+08:00","會議名稱":"立法院第11屆第4會期外交及國防委員會第23次全體委員會議（事由：邀請國軍退除役官兵輔導委員會報告「退輔會所屬農場經營策略與產品行銷推廣精進作為」，並備質詢。）","transcript":{"pyannote":[{"speaker":"SPEAKER_01","start":0.31784375,"end":4.01346875},{"speaker":"SPEAKER_01","start":8.282843750000001,"end":9.68346875},{"speaker":"SPEAKER_02","start":11.235968750000001,"end":11.269718750000003},{"speaker":"SPEAKER_01","start":11.269718750000003,"end":22.96409375},{"speaker":"SPEAKER_02","start":11.30346875,"end":11.792843750000003},{"speaker":"SPEAKER_01","start":23.43659375,"end":24.044093750000002},{"speaker":"SPEAKER_01","start":24.28034375,"end":27.92534375},{"speaker":"SPEAKER_01","start":28.094093750000003,"end":52.07346875},{"speaker":"SPEAKER_01","start":52.41096875,"end":74.93909375},{"speaker":"SPEAKER_01","start":75.79971875000001,"end":116.83971875},{"speaker":"SPEAKER_00","start":111.57471875,"end":111.72659375},{"speaker":"SPEAKER_01","start":117.19409375000001,"end":127.96034375},{"speaker":"SPEAKER_02","start":129.61409375,"end":138.00096875},{"speaker":"SPEAKER_02","start":138.11909375000002,"end":145.15596875},{"speaker":"SPEAKER_02","start":145.49346875,"end":147.28221875},{"speaker":"SPEAKER_02","start":147.87284375000002,"end":151.41659375},{"speaker":"SPEAKER_02","start":151.95659375,"end":156.12471875},{"speaker":"SPEAKER_02","start":156.49596875,"end":188.28846875000002},{"speaker":"SPEAKER_02","start":188.59221875,"end":189.35159375},{"speaker":"SPEAKER_02","start":189.80721875,"end":190.63409375},{"speaker":"SPEAKER_02","start":191.08971875,"end":191.91659375},{"speaker":"SPEAKER_02","start":192.40596875,"end":194.04284375},{"speaker":"SPEAKER_02","start":194.58284375000002,"end":196.96221875},{"speaker":"SPEAKER_02","start":197.21534375000002,"end":216.65534375000001},{"speaker":"SPEAKER_02","start":217.48221875000002,"end":222.89909375000002},{"speaker":"SPEAKER_02","start":223.10159375,"end":229.81784375},{"speaker":"SPEAKER_02","start":229.88534375,"end":232.99034375000002},{"speaker":"SPEAKER_02","start":233.24346875,"end":234.54284375},{"speaker":"SPEAKER_02","start":234.77909375000002,"end":241.02284375000002},{"speaker":"SPEAKER_01","start":240.04409375,"end":242.38971875000001},{"speaker":"SPEAKER_01","start":242.69346875000002,"end":243.92534375000002},{"speaker":"SPEAKER_02","start":242.91284375,"end":243.23346875000001},{"speaker":"SPEAKER_01","start":244.51596875,"end":246.79409375},{"speaker":"SPEAKER_02","start":245.98409375000003,"end":253.03784375},{"speaker":"SPEAKER_01","start":253.03784375,"end":298.36409375},{"speaker":"SPEAKER_02","start":298.92096875000004,"end":325.78596875},{"speaker":"SPEAKER_02","start":326.03909375,"end":327.70971875000004},{"speaker":"SPEAKER_02","start":327.86159375,"end":329.76846875},{"speaker":"SPEAKER_02","start":330.12284375,"end":354.84471875},{"speaker":"SPEAKER_00","start":354.84471875,"end":356.16096875},{"speaker":"SPEAKER_00","start":356.46471875000003,"end":382.01346875},{"speaker":"SPEAKER_00","start":382.33409375,"end":382.35096875000005},{"speaker":"SPEAKER_01","start":382.35096875000005,"end":433.36409375000005},{"speaker":"SPEAKER_01","start":433.41471875,"end":433.44846875},{"speaker":"SPEAKER_01","start":433.66784375000003,"end":438.57846875},{"speaker":"SPEAKER_01","start":439.23659375000005,"end":440.65409375},{"speaker":"SPEAKER_01","start":440.75534375,"end":441.27846875},{"speaker":"SPEAKER_01","start":441.39659375,"end":453.09096875},{"speaker":"SPEAKER_02","start":453.42846875000004,"end":459.82409375000003},{"speaker":"SPEAKER_02","start":460.06034375,"end":480.34409375},{"speaker":"SPEAKER_00","start":471.07971875000004,"end":471.29909375000005},{"speaker":"SPEAKER_02","start":480.78284375000004,"end":481.72784375000003},{"speaker":"SPEAKER_02","start":481.86284375,"end":484.74846875000003},{"speaker":"SPEAKER_02","start":484.91721875,"end":486.18284375},{"speaker":"SPEAKER_01","start":486.18284375,"end":486.28409375},{"speaker":"SPEAKER_01","start":486.40221875000003,"end":492.56159375000004},{"speaker":"SPEAKER_02","start":488.27534375000005,"end":488.96721875000003},{"speaker":"SPEAKER_01","start":492.67971875,"end":502.55159375000005},{"speaker":"SPEAKER_01","start":502.88909375000003,"end":505.03221875},{"speaker":"SPEAKER_01","start":505.06596875,"end":505.55534375},{"speaker":"SPEAKER_01","start":505.89284375000005,"end":530.00721875},{"speaker":"SPEAKER_01","start":530.2097187500001,"end":537.02721875},{"speaker":"SPEAKER_02","start":537.02721875,"end":537.06096875},{"speaker":"SPEAKER_02","start":537.3815937500001,"end":537.7022187499999},{"speaker":"SPEAKER_01","start":537.7022187499999,"end":538.9678437499999},{"speaker":"SPEAKER_02","start":538.9678437499999,"end":553.53096875},{"speaker":"SPEAKER_01","start":553.53096875,"end":553.5478437500001},{"speaker":"SPEAKER_02","start":553.8347187500001,"end":554.72909375},{"speaker":"SPEAKER_01","start":554.72909375,"end":554.8303437500001},{"speaker":"SPEAKER_01","start":555.30284375,"end":559.3022187500001},{"speaker":"SPEAKER_01","start":559.7747187500001,"end":566.15346875},{"speaker":"SPEAKER_01","start":566.4909687500001,"end":597.64221875},{"speaker":"SPEAKER_02","start":567.9084687500001,"end":567.9422187499999},{"speaker":"SPEAKER_02","start":568.0434687500001,"end":568.0603437500001},{"speaker":"SPEAKER_01","start":597.8953437499999,"end":602.99159375},{"speaker":"SPEAKER_01","start":603.2278437500001,"end":607.1597187500001},{"speaker":"SPEAKER_01","start":607.63221875,"end":640.26846875},{"speaker":"SPEAKER_02","start":638.1084687499999,"end":638.14221875},{"speaker":"SPEAKER_00","start":638.14221875,"end":640.97721875}],"whisperx":[{"start":0.404,"end":9.418,"text":"好 謝謝趙偉 我們有請我們副主委副主委早"},{"start":11.637,"end":40.524,"text":"好 今天的這個議程比較輕鬆一點那一開場我們看到我們真的是商品琳瑯滿目從食品 飲品 然後到這個美容 化妝品那還有一些甚至比較高規格的這個有機產品那當然這些產品也都是我們退伍會所轄管的這些五大農場所這個生產或是聯名的商品"},{"start":41.304,"end":59.344,"text":"那也深獲這個廣大的消費者喜愛那我想我們退伍會所經營的這些農場不但是作為我們國內重要的一個觀光油氣和這個農業生產單位那在收益上也關乎到照顧我們退出役官兵的一個量能"},{"start":59.904,"end":74.153,"text":"那今天專報的內容來看從農特產品的推廣到旅遊設施的提升各大農場都有相當明確的一個規劃我想就這些特色產品的開發和成果來和副主委來做討論"},{"start":75.848,"end":104.406,"text":"根據我們報告的這個內容我們退伍會目前所採取的是自營生產還有這個合作開發雙軌並行並且因應這個氣候的特色我們高山農場和平地農場的依據不同特性發展不同的這個類型產品當中也列舉我們各大農場所今天今年所推出的新產品非常的多我們剛剛看到應該有超過近百項以上的產品"},{"start":105.066,"end":127.783,"text":"那我剛剛來簽到說那個報告的內容是這個可能只有一部分而已那我們商品的部分可能比這個更多好幾倍那我想請教副主委就是我們目前對於這個商品開發的這個策略是怎麼樣那有沒有可能我們的商品因為品項太多造成我們自家農產互打的情形"},{"start":130.022,"end":145.919,"text":"謝委員 謝委員的關心稱陸委員所講的我們產品種類很多所以說一般都不大了解今天才會有來這邊做一個給大家做個介紹那我們產品的策略上一共分著三種一個是自產籠的產品"},{"start":147.941,"end":177.481,"text":"那另外一個是委營農民合作開發的商品還有一個是聯名的商品那這三種產品其實都我們都會經過一些產銷的驗證跟像SGS的驗證實際上的合格那也像台東農場剛剛就有特別介紹因為那邊其實有機種植友善土地是非常非常獎勵的而且成效也都非常的好"},{"start":178.221,"end":193.788,"text":"那我们各个农场呢其实有各个农场的特色像亲近农场呢它的特色就是以绵羊、马绣跟一些相关产品的开发"},{"start":194.648,"end":215.382,"text":"那福壽山農場呢其實他是屬於2300公尺以上的高山是所以說他的茶葉跟蘋果就是其他的農場沒有的那武陵農場他他的行局行局是完全是有機種植那他櫻花也好或是周邊的茶糖其實我們有把它區分開來那"},{"start":217.563,"end":235.075,"text":"嘉義嘉化農場跟台農農場是平地農場都是跟委員互相關的一些十大神農也好啦在地特色也好都結合地方的特色所以說基本上都有各個農場的在地特色化不會互相說只會一起買啦不會分別競價不會因為商品這個性質相"},{"start":244.702,"end":266.748,"text":"相同然後是不會有這種因為他的那個品品相的高低也中差差異性也都有拉出來好是謝委員那在這個農特產品的這個銷售通路上我們看到目前還是以這個農場實體的這個販販賣部還有我們各自在網路上的一個商城為主"},{"start":267.608,"end":283.733,"text":"那但是我們現在現有的這個通路在能見度和便利性上我想還是有需要再加強的部分尤其是這些農場大多不是位處在這個交通易達的一個地方那我想請教副主委我們對於這個都會地區的"},{"start":286.695,"end":297.772,"text":"這個受眾有沒有可能拓展其他的這個通路的這個規劃讓我們這些優質的農特產品能夠讓更多的民眾方便觸及方便購買"},{"start":299.133,"end":316.572,"text":"謝偉 其實這也是我們一直要開發的地方那我們除了網路平台然後結合新興百貨公司我們自己的產銷公司然後另外也在旅展中我們也都有展覽那最近呢我們也聯名跟故宮"},{"start":318.394,"end":335.976,"text":"百年的開發合作22個商品這些商品也陸續會在故宮的地方來販賣透過故宮的經銷來開發當然我們也會有跟一些學校像屏東科技大學"},{"start":336.977,"end":355.367,"text":"還有一些一些戰地的一些委員戶我們也都會會跟他合作然後用他用互相的平台來做一些一些一些經銷那如果再更細的話看看那個我們處長會不會再做一個一個一個說明跟委員報告"},{"start":356.888,"end":381.726,"text":"我們目前除了剛剛副主委報告的項目之外我們到各單位的活動我們都有去涉灘第二個是我們目前在跟國軍的福利總部在洽談未來會在他們平台上面去鋪路這個是我們目前在規劃的部分最近是在跟各農院在洽談是說後續會在各農院涉灘來做產品促銷以上做說明"},{"start":382.406,"end":406.848,"text":"好 那剛剛那個副主委也談到了我們跟故宮聯名的部分那我想就這個部分先請教我們副主委我們今年這個適逢故宮百週年的這個願慶那我們退伍會跟故宮跨界合作結合這個五大農場的相關特色產品透過品牌的這個授權推出22項的聯名商品"},{"start":408.369,"end":427.156,"text":"這樣的這個聯名確實也讓民眾耳目一新但是在今年十月份我們退伍會的這個夜報當中有提到預計從十月份開始會陸續推出聯名的商品但截至目前為止我剛剛大概看了一下我們現場的產品應該是沒有超過五項是跟故宮聯名的這個商品"},{"start":431.658,"end":438.392,"text":"那其他的商品呢是 請教一下我們副主委這個退伍會跟故宮聯名的這些商品"},{"start":439.264,"end":464.272,"text":"我們推出的情形是不是有delay還是說這次聯名的計畫有什麼問題那會持續多久我們這個聯名的計畫會持續多久那明年是否還會規劃其他的聯名活動謝謝委員關心因為目前我們沽公合作22項裡面目前只有一部分的商品是在販售的那其餘的商品要等到明年115年1月份"},{"start":466.773,"end":488.732,"text":"由故宮來審議通過之後才會陸續來上市聯名的商品除了在農場跟故宮之外其實我們也陸陸續續會再開發其他的商品也會跟其他的那些合作來做其他的聯名的商品來開發所以就是還沒有全部都推出預計22項所以現在就是陸續推出"},{"start":492.916,"end":515.797,"text":"是好那我們從這個報告當中也看到目前這個我們彰化台東清淨農場還有都有跟這些廠商來合作開發許多的商品現場看到的包括當然就是益生菌有機米還有綿羊油保養品等等相信都是受到民眾喜愛的商品那廠商會"},{"start":517.918,"end":536.729,"text":"這個大量的生產並且掛上我們的這個品牌消網市場那我想這部分我要請教副主委就是目前針對這些合作開發的商品我們是否有落實品質的這個管控避免發生因為廠商的疏失而對我們農場品牌造成打擊的情形"},{"start":537.469,"end":553.408,"text":"是我們其實每個商品的不管是開發商品還是聯名的商品我們都是通過第三方驗證的機構像剛剛農場又有報告就SGS的檢驗這完全符合食安法的規定好"},{"start":555.39,"end":571.345,"text":"那我想我們退伍會是一個政府機關我們的商品都是經過層層的把關那我想對於未來推出的商品"},{"start":572.166,"end":585.852,"text":"還是要由我們退伍會旗下五大農場甚至我們這些協力的廠商要做最高規格的品質管控才能夠繼續讓我們這個品牌在這個業界擦亮擦光"},{"start":587.333,"end":606.882,"text":"退伍會不管是開發或是行銷商品的這個腳步都有在加快當中那從廠商合作到故宮聯名甚至未來我們也可能跟其他的這個知名的這些機關或是廠商在做聯名也展現我們在推廣特色商品的一個決心"},{"start":607.702,"end":634.199,"text":"但是這個五大農場的這個品牌價值應該是在於這個優良的品質這個前提之下我想請我們退伍會我們相關單位的各位主管務必建立嚴格的這個品質監控的一個機制持續加強行銷推廣的一個工作不但讓我們退伍會優質的這些農特產品能夠受到國人更多的支持也要讓我們退伍會"},{"start":635.06,"end":640.856,"text":"農場的這個品牌更有這個辨識度是好 以上的質疑是 謝委員 謝委員 各位請回答"}]}},"supported_relations":[],"relations":[]}