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觀光署陳署長陳署長"},{"start":20.816,"end":43.948,"text":"好兩位好我覺得因為問題很多所以我大概只挑一個因為我在交通部在以前林佳龍部長的時候我也擔任過你們運營所的這些MARS的一個審查的委員是智慧觀光也協助規劃過所以我覺得這個問題還是要跟你們提一下這樣子"},{"start":45.549,"end":67.48,"text":"我們賴總統函出這個觀光的國家對2030年的目標是產值一兆那國發計畫列入目標是九千億這個早上我已經也罵過國發會常常每次收各部會的報告那個資料都不sync都不一致所以這個請你們再跟他溝通調成是一致"},{"start":68.2,"end":85.337,"text":"那我的問題就是說因為從以前我們在做觀光的時候其實我怕的就是我們的基礎啊到底是不是這個底盤是不是有打好那我們先來看一個東西就是說我翻了你們的一個報告那如果是像你們這樣喊的Joyce"},{"start":87.479,"end":112.332,"text":"2030就是邁向2030這樣的方案那基本上我現在在那個報告裡頭也許你們有啦或會後提供也可以就是我看不到分年的目標然後你一年四季季度的追蹤那這個東西如果我達不到目標到底是哪一個部會你要去負責那這個東西我相信你們有但是可能我報告看不到"},{"start":113.317,"end":142.557,"text":"因為以前我們在弄計畫的時候你們交通部或是這些的外面我們這些審查人在問的就是你每一次都講當年度但是你還是要告訴我每一年每一年的MILESTONE是多少這個有應該有吧這個有這個有那你再會後提供好沒問題另外呢我想要再問一個就是右邊這裡缺公開儀表板這裡因為在我們之前做的時候像你們報告有寫觀光綜合的管理平台我就問部長"},{"start":143.497,"end":149.441,"text":"你手上的手機APP有沒有這個東西或者是你們講的PWS可不可以看得到這樣子的數據"},{"start":151.525,"end":176.799,"text":"向委員報告您所說的這個公開儀表板我也希望能夠建置我也覺得這個相當的重要你們已經有在建置很久了對但是我認為現在對民眾來講或者是說對於想要知道資料跟資訊的用者來講使用者來講其實是不便利的暫停儀表板這個概念因為你內部一定要有所以我到達到這個目標為什麼我五年前就講過我們內部已經有了"},{"start":178.481,"end":187.22,"text":"對但是我要知道手掌手上有沒有因為那時候也是觀光區上面也是這些問題他們固定時間都會提供給我做參考不要啦我們現在都AI行動內閣了"},{"start":189.062,"end":217.003,"text":"可以嗎可以這五年前我就提出來了所以你的原因是希望我們一定要在手機上看手機平板都可以啊你隨時都可以看到比如說你現在去訪問記者訪問你的時候現在觀光區是多少其實大部分大部分提供給我都是用檔案沒有錯都是用檔案的方式你那麼年輕可以啦行動內閣好不好來再來的話我為什麼比較沒有信心的原因就是說因為這個目標一路一路下修這個是指我們的國際的旅客人數來談那"},{"start":218.884,"end":237.796,"text":"為什麼這個東西我這樣講因為你們現在花在很多的品牌的行銷海外推廣的活動花了多少預算可能我這邊報告也沒有看到但是我比較關心的就是說你這個預算算下去的時候到底那個轉換率以及我增加旅客的成本是多少"},{"start":238.696,"end":261.834,"text":"我覺得這個要去做ROI的一個分析啊不然的話我只看到人次人次然後其實我就一直達不到然後你人來了停留多少多少產值那我是不是可以達到這一個2030年造園的目標那我這樣才有辦法對的回來所以我是覺得在整個計畫執行的結構上可能要再去清楚一點然後另外是一個比較結構性的問題就是說"},{"start":263.995,"end":282.923,"text":"我們民眾都喜歡出國就不喜歡待在國旅我覺得這個問題很多我會後也可以提供給你們做一些參考因為我們都是希望他能夠就是現在人民就是這樣子用腳投票給你看他就是想要出去了然後他也不想要待在國旅我覺得這也不是房價的問題"},{"start":283.823,"end":311.594,"text":"他可能包含你烘台產品高度重複體驗感低甚至接駁像我們很多剛剛在委員講的還好行我也是常常K他們對不對你有些東西的使用率人次高或不高等等但有些是你要貼錢補貼去做但是我覺得那個ROI跟那個癥結點因為這都是十幾年將近應該有十年了所以我一直覺得說這個東西如果你還是用舊的做法去做的話這個會比較不好"},{"start":312.984,"end":338.714,"text":"那最後啦我因為時間的關係我再跟各位說明一下就是我大概希望是一個月內來告訴我就說整個市場的飲客的KPI包含你的旅客數停留的天數消費重遊率飲客的成本然後你們現在呢在報告裡面也做了一些台灣100亮點的這些的工程等等但是我覺得你不要只看完工率"},{"start":339.813,"end":356.802,"text":"就不要只看那個什麼使用人士其實我要知道說你這樣的營收到底有沒有達到這樣的倍增的目標那另外一個也是跟許智傑委員一樣有一些的觀光好行的這些檢討要去改善一下尤其是我們外籍旅客之前我一直在講本國旅客說實在的"},{"start":358.263,"end":376.865,"text":"他搞不好也不會想要去抓可能開車或幹嘛但是外籍旅客這個接駁跟你的台灣PASS以前我們是要做MAS的系統整個整合起來那我是希望就一個角度啦也是跟你們這樣子溝通一下好不好好謝謝委員您所關心的這些都很重要我們陸續來做那也會提供資料給您謝謝"}],"gazette":[{"speaker":"洪委員毓祥","start":"2026-04-01T12:08:30+08:00","guessed":true,"end":"2026-04-01T12:08:37.642000+08:00","text":"主席好。","quality":0},{"speaker":"洪委員毓祥","start":"2026-04-01T12:08:37.642000+08:00","guessed":false,"end":"2026-04-01T12:08:40.769000+08:00","text":"我們有請交通部陳部長、觀光署陳署長。","quality":1},{"speaker":"主席","start":"2026-04-01T12:08:40.769000+08:00","guessed":false,"end":"2026-04-01T12:08:40.789000+08:00","text":"請陳部長、陳署長。","quality":0.429},{"speaker":"陳部長世凱","start":"2026-04-01T12:08:50.816000+08:00","guessed":false,"end":"2026-04-01T12:08:50.816000+08:00","text":"委員好。","quality":0.333},{"speaker":"洪委員毓祥","start":"2026-04-01T12:08:53.317000+08:00","guessed":false,"end":"2026-04-01T12:08:53.557000+08:00","text":"兩位好。","quality":1},{"speaker":"洪委員毓祥","start":"2026-04-01T12:08:54.698000+08:00","guessed":false,"end":"2026-04-01T12:09:13.788000+08:00","text":"我今天問題很多，所以我只挑一個，我在交通部林佳龍部長的時候也曾擔任過你們運研所MaaS的審查委員，智慧觀光也協助規劃過，所以我覺得這個問題還是要跟你們提一下。","quality":0.919},{"speaker":"洪委員毓祥","start":"2026-04-01T12:09:15.549000+08:00","guessed":false,"end":"2026-04-01T12:09:26.975000+08:00","text":"我們賴總統喊出「觀光國家隊」，2030年的目標是產值1兆，國發計畫有列入目標是9,000億。","quality":0.875},{"speaker":"洪委員毓祥","start":"2026-04-01T12:09:26.975000+08:00","guessed":false,"end":"2026-04-01T12:09:37.460000+08:00","text":"這個早上我已經罵過國發會，常常每次收各部會的報告，那個資料都不一致，所以這個請你們再跟他溝通，調成是一致的。","quality":0.98},{"speaker":"洪委員毓祥","start":"2026-04-01T12:09:38.340000+08:00","guessed":false,"end":"2026-04-01T12:09:47.209000+08:00","text":"我的問題就是說，從以前我們在做觀光的時候，其實我怕的就是我們的基礎，到底這個底盤是不是有打好？","quality":1},{"speaker":"洪委員毓祥","start":"2026-04-01T12:09:48.190000+08:00","guessed":false,"end":"2026-04-01T12:10:18.590000+08:00","text":"我們先來看一個東西，就是說我翻了你們的一個報告，如果是像你們這樣喊的Tourism 2030，就是邁向2030這樣的方案，基本上我在那個報告裡頭──也許你們有或會後提供也可以──看不到分年的目標及一年四季季度的追蹤，如果這個部分達不到目標，到底是哪個部會要去負責？","quality":0.871},{"speaker":"洪委員毓祥","start":"2026-04-01T12:10:19.370000+08:00","guessed":false,"end":"2026-04-01T12:10:22.312000+08:00","text":"我相信你們有，但是我在報告中看不到。","quality":0.875},{"speaker":"洪委員毓祥","start":"2026-04-01T12:10:23.317000+08:00","guessed":false,"end":"2026-04-01T12:10:37.146000+08:00","text":"因為以前我們在弄計畫的時候，審查你們交通部或是這些外面計畫時我們所問的是，你們每次都講「當年度」，但還是要告訴我們每年的milestone是多少，這個應該有吧？","quality":0.767},{"speaker":"陳部長世凱","start":"2026-04-01T12:10:37.466000+08:00","guessed":false,"end":"2026-04-01T12:10:37.466000+08:00","text":"這個有。","quality":1},{"speaker":"洪委員毓祥","start":"2026-04-01T12:10:39.048000+08:00","guessed":false,"end":"2026-04-01T12:10:39.848000+08:00","text":"那請在會後提供。","quality":0.714},{"speaker":"陳部長世凱","start":"2026-04-01T12:10:40.248000+08:00","guessed":false,"end":"2026-04-01T12:10:40.789000+08:00","text":"好，沒問題。","quality":1},{"speaker":"洪委員毓祥","start":"2026-04-01T12:10:40.789000+08:00","guessed":false,"end":"2026-04-01T12:10:56.359000+08:00","text":"另外，我想要再問一個缺公開儀表板的問題，因為在我們之前做的時候，你們的報告也有寫到觀光綜合管理平臺，我就問部長，你的手機app有沒有這個東西？","quality":0.862},{"speaker":"洪委員毓祥","start":"2026-04-01T12:10:56.539000+08:00","guessed":false,"end":"2026-04-01T12:10:59.441000+08:00","text":"或者是你們講的PWS可不可以看得到這樣子的數據？","quality":1},{"speaker":"陳部長世凱","start":"2026-04-01T12:11:01.525000+08:00","guessed":false,"end":"2026-04-01T12:11:07.289000+08:00","text":"向委員報告，你所說的這個公開儀表板，我也希望能夠建置，我也覺得這個相當的重要。","quality":0.971},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:07.449000+08:00","guessed":false,"end":"2026-04-01T12:11:08.449000+08:00","text":"你們已經有在建置，很久嘍！","quality":0.909},{"speaker":"陳部長世凱","start":"2026-04-01T12:11:09.910000+08:00","guessed":false,"end":"2026-04-01T12:11:20.016000+08:00","text":"對，但是我認為現在對民眾來講或者是說對於想要知道資料跟資訊的使用者來講其實是不便利的。","quality":1},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:20.936000+08:00","guessed":false,"end":"2026-04-01T12:11:26.379000+08:00","text":"我比較想要知道的是戰情儀表板這個概念，你內部一定要有才能達到這些目標，我5年前就講過了。","quality":0.625},{"speaker":"陳部長世凱","start":"2026-04-01T12:11:26.379000+08:00","guessed":false,"end":"2026-04-01T12:11:26.779000+08:00","text":"這個部分，我們內部已經有了。","quality":0.667},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:28.481000+08:00","guessed":false,"end":"2026-04-01T12:11:30.325000+08:00","text":"但是我要知道首長手上有沒有？","quality":0.846},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:30.746000+08:00","guessed":false,"end":"2026-04-01T12:11:33.271000+08:00","text":"因為那時候的觀光區方面也是這些問題。","quality":0.882},{"speaker":"陳部長世凱","start":"2026-04-01T12:11:33.271000+08:00","guessed":false,"end":"2026-04-01T12:11:35.456000+08:00","text":"他們固定時間都會提供給我做參考。","quality":1},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:35.776000+08:00","guessed":false,"end":"2026-04-01T12:11:36.077000+08:00","text":"不要參考啦！","quality":0.6},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:36.197000+08:00","guessed":false,"end":"2026-04-01T12:11:39.983000+08:00","text":"我們現在已經都是AI行動內閣了，可以嗎？可以。","quality":0.85},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:40.163000+08:00","guessed":false,"end":"2026-04-01T12:11:41.544000+08:00","text":"這個我5年前就提出來了。","quality":0.8},{"speaker":"陳部長世凱","start":"2026-04-01T12:11:41.924000+08:00","guessed":false,"end":"2026-04-01T12:11:44.246000+08:00","text":"所以委員是希望我們一定要在手機上看到？","quality":0.833},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:44.846000+08:00","guessed":false,"end":"2026-04-01T12:11:47.128000+08:00","text":"手機平板都可以，只要隨時都可以看到。","quality":0.875},{"speaker":"陳部長世凱","start":"2026-04-01T12:11:47.128000+08:00","guessed":true,"end":"2026-04-01T12:11:48.128000+08:00","text":"可以，可以。","quality":0},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:47.408000+08:00","guessed":false,"end":"2026-04-01T12:11:51.231000+08:00","text":"比如說記者訪問你現在觀光區是多少多少……","quality":0.889},{"speaker":"陳部長世凱","start":"2026-04-01T12:11:51.331000+08:00","guessed":false,"end":"2026-04-01T12:11:53.453000+08:00","text":"其實大部分提供給我的都是檔案。","quality":0.929},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:55.654000+08:00","guessed":false,"end":"2026-04-01T12:11:56.755000+08:00","text":"你那麼年輕，可以啦！","quality":1},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:57.015000+08:00","guessed":false,"end":"2026-04-01T12:11:57.856000+08:00","text":"行動內閣，好不好？","quality":1},{"speaker":"洪委員毓祥","start":"2026-04-01T12:11:59.177000+08:00","guessed":false,"end":"2026-04-01T12:12:10.105000+08:00","text":"再來要說到我為什麼比較沒有信心，那是因為這個目標一路下修，這是指來臺的國際旅客人數，為什麼我會這樣講？","quality":0.851},{"speaker":"洪委員毓祥","start":"2026-04-01T12:12:10.105000+08:00","guessed":false,"end":"2026-04-01T12:12:50.533000+08:00","text":"是因為你們現在在很多品牌行銷、海外推廣活動等花了多少預算，我在報告中也沒有看到，我比較關心的是這個預算花下去之後的轉換率以及增加旅客的成本是多少，我覺得這個要去做ROI的一個分析，不然的話，我只看到人次、人次，但其實目標一直達不到；然後是人來了之後停留多少時間、有多少產值，是不是可以達到這個2030年兆元的目標，這樣才有辦法對得回來，所以我是覺得在整個計畫執行的結構上可能要再去弄清楚一點。","quality":0.888},{"speaker":"洪委員毓祥","start":"2026-04-01T12:12:50.773000+08:00","guessed":false,"end":"2026-04-01T12:13:02.038000+08:00","text":"另外是一個比較結構性的問題，就是我們民眾都喜歡出國，不喜歡待在國旅，我覺得這裡面問題很多，會後可以提供給你們做一些參考。","quality":0.964},{"speaker":"洪委員毓祥","start":"2026-04-01T12:13:05.240000+08:00","guessed":false,"end":"2026-04-01T12:13:41.574000+08:00","text":"現在人民就是這樣子用腳投票給你看，他就是想要出去，不想要待在國旅，我覺得這也不是房價的問題，可能還包含熱區哄抬、產品高度重複、體驗感低等，甚至還包括接駁，像剛剛很多委員講的「台灣好行」，我也是常常K他們，有些東西的使用率、人次高或不高等等，當然有些是你們要貼錢，補貼去做，但是我覺得你們要檢討那個的ROI跟癥結點，因為這些都是應該有十年之久的問題了，所以我一直覺得如果你們對這個部分還是採用舊的作法的話，會比較不好。","quality":0.809},{"speaker":"洪委員毓祥","start":"2026-04-01T12:13:43.164000+08:00","guessed":false,"end":"2026-04-01T12:13:46.585000+08:00","text":"最後因為時間的關係，我再跟各位說明一下。","quality":1},{"speaker":"洪委員毓祥","start":"2026-04-01T12:13:48.486000+08:00","guessed":false,"end":"2026-04-01T12:14:15.976000+08:00","text":"我希望你們能在大概一個月內來告訴我整個市場引客的KPI，包含旅客數、停留天數、消費、重遊率、引客的成本，你們現在在報告裡面也做了「臺灣觀光100亮點」這些工程等等，但是我覺得你不要只看完工率，不要只看什麼使用人次，我要知道的是你這樣的營收到底有沒有達到倍增的目標。","quality":0.889},{"speaker":"洪委員毓祥","start":"2026-04-01T12:14:16.076000+08:00","guessed":false,"end":"2026-04-01T12:14:41.479000+08:00","text":"另外就是跟許智傑委員一樣的想法，有些觀光好行要去檢討改善一下，尤其是在外籍旅客方面，之前我一直在講，本國旅客說實在的他搞不好也不會想要去搭，他可能會開車或幹嘛，但是外籍旅客的接駁跟你的Taiwan PASS，以前我們是要做MaaS系統，整個整合起來，我是希望就這個角度來思考，也是跟你們溝通一下。","quality":0.816},{"speaker":"洪委員毓祥","start":"2026-04-01T12:14:41.819000+08:00","guessed":false,"end":"2026-04-01T12:14:42.700000+08:00","text":"好不好？","quality":1},{"speaker":"陳部長世凱","start":"2026-04-01T12:14:43.121000+08:00","guessed":false,"end":"2026-04-01T12:14:46.865000+08:00","text":"謝謝委員，您所關心的這些都很重要，我們陸續來做，也會提供資料給您。謝謝！","quality":1},{"speaker":"主席","start":"2026-04-01T12:14:47.365000+08:00","guessed":true,"end":"2026-04-01T12:14:49.936429+08:00","text":"非常感謝洪毓祥委員。","quality":0},{"speaker":"主席","start":"2026-04-01T12:14:50.236429+08:00","guessed":true,"end":"2026-04-01T12:14:54.236429+08:00","text":"接下來我們邀請鄭天財委員發言。","quality":0}]}},"supported_relations":[],"relations":[]}